We recognize the social and economic needs of tropical landowners and have thus developed a model that seeks to transform forestry from a long-term, low-rent proposition, to a land-use activity that is able to compete with, and even outperform the value of a corresponding hectare of cattle pasture over the short-term. We want the landowner to be satisfied with the decision to convert pasture to forest. Accordingly, we must treat the farmer fairly. Otherwise, the landowner will simply cut down the forest for a land-use activity that generates more profits.
We accomplish the fair treatment of farmers in a number of ways, including; the design of the forest; payments to the farmer to establish the forest and for the carbon dioxide that is captured; the contractual relationship; and the interpersonal relationship.